HEROES Be brave

To the brave ones.
The athletes who set the bar high for human potential.
They refuse to accept defeat. They face their challengers and know that the greater the adversity,
the greater the challenge. And greater the accomplishment.
They know the game doesn't end at the finish line. For heroes can see beyond victory.

For Nikon, honoring sports and athletes around the world is another enduring expression of our active pursuit toward pushing the limits of technology and innovation. Through our evolving sports sponsorship programs, Nikon provides additional support services to professional photographers and other activities that help deliver all the live excitement of competition sports and their heroes.


Supporting major Asian international football events

Nikon has been sponsoring Asian Football Confederation (AFC) football events since 2004. Through these sponsorships, Nikon is contributing to the development of football throughout Asia.

Upcoming events

  • AFC U-23 Championship Thailand 2020
    (Jan.8 to 26, 2020)
  • AFC Cup 2020
    (Feb.10 to Nov.7, 2020)
  • AFC Champions League 2020
    (Feb.10 to Nov.28, 2020)
  • AFC Futsal Championship 2020
    (Feb.26 to Mar.8, 2020)
  • AFC Futsal Club Championship 2020
    (Aug.5 to 16, 2020)
  • AFC U-16 Championship 2020
    (Sep.16 to Oct.3, 2020)
  • AFC U-19 Championship 2020
    (Oct. 14 to 31, 2020)
  • *Event names and dates may be changed without notice.

Nikon's activities

Player Escort Kids

Children have a chance to walk onto the pitch while holding hands with players. The Nikon logo appears on the special uniforms they wear, as they experience the excitement of entering the pitch and singing the national anthem, until just before kickoff.

Field Photographer Program

Just like a professional photographer covering the event, Nikon offers an opportunity to enjoy shooting from behind the signboard at field level. Participants can enjoy a lecture on sports photography before they shoot, and have their pictures reviewed after they finish.


Official Patron of The Open

Nikon has been supporting The Open since 1981. It is the world's oldest and most traditional golf tournament, as well as one of the world's major golfing events. For over 150 years, The Open has played host to some of the world's best players who set out to become the "Champion Golfer of the Year".
During the tournament, Nikon branding will be present and the Nikon logo will be prominently displayed. Furthermore the Official Photographers at the tournament will be equipped with Nikon cameras and lenses to record the event. For the professional photographers covering this event, Nikon Professional Services (NPS) will set up a service center to offer support and services, including equipment check and clean, minor repairs and the loan of equipment.

Upcoming events

  • The 149th Open
    (Jul.12 to 19, 2020 at Royal St George's, England)
  • The 150th Open
    (Jul.11 to 18, 2021 at St. Andrews, Scotland)


Official Partner of the Fédération Internationale de Natation (FINA)

Since 2007, Nikon has been an Official Partner of the Fédération Internationale de Natation (FINA), comprising over 200 member nations and regions, and has been supporting the FINA World Championships and the FINA World Swimming Championships (25m).

Upcoming events

Nikon's activities

NPS Service Depots

Nikon runs a Nikon Professional Services (NPS) service depot at events, offering support such as camera equipment inspection, cleaning, temporary repairs and loans to professional photographers. Nikon provides these services not only at the FINA World Championships, but also at events including football matches of the AFC and the Open.

Visitor activities

Nikon has a booth where visitors can touch & try cameras and binoculars, take commemorative photos and buy Nikon products. Also, social media campaigns are developed worldwide and there are various activities including an online photo gallery with images of the athletes and event sites, presented in conjunction with FINA.

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